STORYBOARD SAMPLE

ALBUM COVER: CONVENTIONS

TYPICAL FEATURES ON AN ALBUM COVER

MADONNA:MUSIC

FRONT:
- CU/MCU picture of the artist -focus of the majority of the cover, no other distractions
MCU Madonna: hands on hips looking out to audience -direct and confident appeal to buyers

Blurred background image

- Name of the artist + name of album (large eye catching font)

Madonna

Music

-Record label + where situated (in small discreet font)

Maverick/ Warner Bros.

Beverly Hills/ Burbank CA

- Cover theme/style

Country/western theme

Madonna in Cowboy hat and shirt, matural wavey hair

Cowboy' style typeface

Small image of a cowboy riding a horse

-Sticker of authenticity/limited edition on plastic casing

- Sticker with what hit singles are featured + collaborations

BACK:

- Another image of the artist, or a background picture/pattern in keeping with the theme on the front cover

MLS of Madonna no longer has eye contact with the audience, and is now playing the guitar

Background is more visible

- Track listing -main focus of back covers

On country/western style framing in same style typeface as the front

- Continuity from front to back

Madonna appearing again wearing same clothes with the same backdrop

Same typeface and theme

Same colours/contrast

- Institutional information

- Barcode

- Logo of record label

SPINE:

- Artist, album name and record label

Same typeface as front and back

Same colour scheme

INSIDE SLEEVE/BOOKLET:

- Promotional leaflet

Previous albums and videos by Madonna available to buy

- Inside sleeve - the credits, track listing, lyrics, artist photoshoot, album artwork

Photoshoot of Madonna

Quotes of lyrics

SOUNDTRACK/COMPILATION ALBUM

Album covers for soundtracks and compliations differ to those only featuring one band/artist

FRONT: Main focus of the cover is the title and usually has a smaller tagline beneath 'The Best of Dance Mania 1995' '44 seriously big hits of the year!'

- Lists of popular artists/tracks featuring in the album

- No central background image - usually pattern/ still, poster or actors from the film/ random model dancing

BACK: Again no central image -track listing makes up most of back

CHARACTER PROFILE: PAPI CAZO

QUANTIC SOUL ORCHESTRA

GNARLS BARKLEY

FAT BOY SLIM

BASEMENT JAXX

APHEX TWIN

AMY WINEHOUSE

COSTUME + MAKE UP

Costumes inspired by Notting Hill Carnival/ Crop Over:


- bright bold colours
- showing lots of flesh
- sequins, glitter, feathers, beads
-tassels/hanging beads -create movement whilst dancing
- large head dresses

Belly dancer/ salsa costume

- capes/ shawls/ full skirts -again adds to movement, prop for dancing

Theatrical make up

- defined eyebrows/eyelashes
- bold primary colours
- glitter/ shimmer
- fake eyelashes
- doll-like

Face paints/ animal themed


IDEAL ACTORS/ACTRESSES:
- long thick dark hair
- tanned complexion
- exotic/ foreign looking
- energetic, dancey, confident
- mature, older looking

PRESS RELEASE: MERCADO

The press release for our album will need a brief synopsis of the film as well as background information on the featuring artists as it is a film soundtrack. We have created rough storylines for the film but to help us make a final decision I have researched similar structured films also with a central dominant inspirational female:

HONEY
Synopsis
- Honey wants to be a big time dancer, but she's having trouble making it to the top.
- she's spotted by big-time producer Michael Ellis, who offers her a job. which she willingly accepts, and gets started straight away.
- She's a big hit and even gets a promotion, but soon her boss tries to take advantage of her, which Honey declines and loses her job.
- Meanwhile the community center, where Honey works voluntarily as a hip-hop dance teacher, is falling apart.
- Soon Honey is forced to find a new dance studio and finds herself in a financial snag because of her previous job loss.
- She decides to put on a big dance performance to raise money for a studio. It's a hit and Honey opens up her own studio.

http://www.youtube.com/watch?v=29NgBfM8hKo


SAVE THE LAST DANCE
Synopsis
- Sara Johnson used to be a promising high school dancer, having auditioned for Juilliard's dance school.
- In her mother's rush to get to Juilliard, she was killed in a car crash at the same time that Sara was auditioning.
- Sara failed to pass the audition, and when she found out that her mother had died on her way there, Sara felt enormous guilt, and gave up ballet.
- Sara moves in with her estranged father who lives in a predominantly African American neighborhood.
- At her new high school, Sara is befriended quickly by Chenille and brother derek who teaches her the ropes around the school.
- Chenille invites Sara to a dance club called STEPS that is totally unlike anything Sara has ever seen.
- Derek decides to take her under his wing and teach her about hip hop dancing. They practice in abandoned warehouses, school classrooms and anywhere they can find.
- Derek takes a reluctant Sara to the Joffrey Ballet and afterwards, Sara confides in him all about her mother and her dreams of Juilliard.
- Derek convinces her that she needs to do what she wants, and to follow her dreams, but she needs to get back into dance shape.
- Sara gets a new audition for Juilliard -she has prepared a ballet and hip hop dance number that she performs beautifully.
- She stumbles and stops her performance but is given encouragement by Derek to carry on and she successfully performs her routine and gets into the dance school.
- Derek and Sara are back together, and the two of them, along with Chenille and other friends, are all dancing and having a great time back at STEPS.

http://www.youtube.com/watch?v=0rXuLypueAw

IN RELATION TO OUR MUSIC VIDEO
- Both of these films have a female dominant role

- Both have themes of dance, training and working hard to be the top of their game

- Both experience struggle to achieve their goals e.g. no money, trying to get noticed

- all end positively

- the audience experiences the transition for training stages to success/fame

- Goli would fit as the part of either of these characters -inspirational image

MUSIC CHANNELS

Music television is a type of television programming which focuses predominantly on playing music videos from bands, usually on dedicated television channels.

This original purpose of the channel was to show music videos although today they also broadcast a variety of pop culture, youth culture, and reality television shows aimed at adolescents and young adults.

These channels moral influence on young people, including examples of censorship and social activism , has been the subject of debate for years.

Examples of music channels are:


MTV :


MTV One -this includes general entertainment such as reality shows, interviews, behind the scenes of music videos -choice to focus on non-music programming has also been contested relentlessly, demonstrating the channel's continued impact on popular culture.
MTV Base -plays hip hop, R&B and rap music as well as corresponding programming to those genres of music
MTV Dance -dedicated dance music channel with music videos and programming of underground and mainstream dance tracks
MTV Hits- a channel which plays chart music videos
MTV Two - alternative rock music, with other commercial mainstream music types found on MTV's other music channels
MTV Flux -allows viewers to take "control" of the channel by sending in video clips to MTV Flux's website, and requesting music videos.
VH1 UK -targeted at 25-44 year olds playing chart and popular music from the 1970s to the present day. VH1 also carries music programming and themed countdown shows from their US counterpart.
VH1 Classic UK - plays all time greats from the '60s to the '90s.
TMF UK -started as a non-stop music channel, although the channel now features more and more programming from MTV and other sister channels.

Other channels include:
The Hits, The Chart Show, B4, The Box (pop and RNB)

Classic FM TV (Classical music)

Channel U (grime, hip hop, rap, garage)

Kerrang!, Vault (rock, grunge, indie)


WHAT CHANNELS OUR ARTIST WOULD FEATURE ON:

MTV 2
As this is predominantly alternative music which I would classify our artist as, rather than mainstream.


MTV FLUX
this also plays a mix of alternative and mainstream music, but an important factor which would be most appealing to fans is the idea of interactivity -being able to feedback on videos, send in responses or create your own.


VH1
Even though this is mainly mainstream pop music, it is aimed at an older and more mature audience who we also wished to target our artist to, and it is this age group that are unlikely to watch any of the channels.

MTV ONE even though this channel doesn't actually play music videos i thought it could feature exclusive programmes on our artist such as interviews, making the video, behind the scenes gossip etc.

RECORD LABELS

INDEPENDENT RECORD LABELS

An independent record label operates without the funding of or outside the organisations of the major record labels.

The boundaries between major and independent labels, and the definitions of each, differ.

According to Association of Independent Music (AIM) a"major" is defined in AIM's constitution as a multinational company which (together with the companies in its group) has more than 5% of the world market for the sale of records and/or music videos. The majors are currently:
Sony
BMG
Warner
EMI
Universal Music Group (Polygram)


THE PROS OF INDIE RECORD LABELS OVER MAJOR LABELS!:
Many new emerging artists seeking to break into the industry believe that the only way to produce popular music is by 'getting signed' by a major record label.
Although it is these 'DIY' artists and labels who work locally and may only refer to themselves as semi-pros or amateurs that make up just as big a part in the industry as major labels, maybe even more so.

Although mainstream TV and radio is dominated by major label acts, and it is only on channels such as MTV2, Channel U or MTVFLUX that music videos/ performances/ interviews by artists on independent record labels may be aired.

Despite major record labels popularity in the media, it is the independent record labels that provide us with roughly 4,500 live music events in the UK every day -compared to the rare,largely populised,over priced concerts put on by well established mainstream artists. This proves that there is a lot more going on outside this media 'bubble'.

The mass and diversity of local acts puts the handful of bland national icons in perspective.
But the influence of big business gets attention, and it’s easy to forget that what’s happening in music isn't what's happening on mainstream television, radio stations or in the charts.

Other nominally "independent" labels are started (and sometimes run) by major label artists but are still owned at least in part by the major label parent. These spin-off labels are also frequently referred to as vanity labels and are intended to appease established, powerful artists and/or to give them latitude in discovering and promoting new talent.


WARP RECORDS



- Warp Records is a pioneering independent UK record label, founded in Sheffield in 1989, notable for discovering some of the most enduring artists in electronic music.

- Warp Records was founded by Steve Beckett and Rob Mitchell, from their experiences working at a record store, and producer Robert Gordon

- Initially all the album releases were gatefold sleeves and coloured vinyl, often with striking covers by The Designers Republic or Phil Wolstenholme.

- In the late 1990s the label moved its operation to London along with its physical music and merchandise store Warpmart.

- In January 2004 Warp Records launched an online digital music store, Bleep, notable for being among the few stores to completely avoid all digital rights management features in the downloadable tracks, unlike other music stores such as iTunes and Rhapsody.

ARTISTS INCLUDE:
MAXIMO PARK
APHEX TWIN
!!!
ANTI-POP CONSORTIUM
VINCENT GALLO
JACKSON & HIS COMPUTER BAND
SEEFEEL


MAJOR RECORD LABEL: EMI




The Electric and Musical Industries Ltd (EMI) is a major record label, currently one of the largest worldwide running the music industry.

This is a part of the EMI Group, a British music company comprising the major record company operateing several labels, based in Kensington in London along with a publishing company based in NY.

EMI was formed in March 1931 from a merger of the UK Columbia Graphophone Company and the Gramophone Company. From its beginning, the company was involved in both the manufacture of recording and playback equipment and the provision of music to play on its machines.

EMI has signed many popular artists from multiple genres, including The Beatles, Coldplay, Maria Callas, Pink Floyd, Queen, Legião Urbana, Kraftwerk, Iron Maiden, Marillion, Tina Turner, Kate Bush, Frank Sinatra, Radiohead, Roxette, Selena and Garth Brooks.


LIST OF EMI LABEL GROUPS:

ANGEL MUSIC GROUP
CAPITOL MUSIC GROUP
BLUE NOTE LABEL GROUP
CAROLINE DISTRIBUTION
EMI CHRISTIAN MUSIC GROUP


OUR ARTIST
I feel that our artist would be more suitable to an independent music label working locally, true to their style, doing lots of live performances -so that the focus is clearly on their talent and love for music. This is rather than the media bubble and mainstream image of success that would surround them on a major label.

DOMINANT FEMALES

JLO
- In the previous post



PINK
Stupid Girls


CHRISTINA AGUILERA
Moulin Rouge



Fighter



- lots of CU's and ECU's of the artists face and parts of the body
- direct address -eye contact with audience, camera on eye level
- in control and main focus of the video
- presented as object of desire to the men
- inspirational strong figure for female viewers
- theatrical and skimpy clothing -presenting strong style and attitude
- multi talented -acting, dancing, singing

ARTIST IMAGE: GOLNESSA

SIMIILAR ARTISTS:

JENNIFER LOPEZ AKA J.LO

J.Lo's true life story is actually similar to the storyline we have created for Golnessa:
- Lopez was born and raised in the South Bronx, New York
- She financed singing and dancing lessons for herself from the age of nineteen.
- After leaving a one-semester career at Baruch College, Lopez divided her time between working in a legal office, dance classes, and dance performances in Manhattan clubs at night.
- After months of auditioning for dance roles, Lopez was selected as a dancer for various rap artists' music videos and later gained her first regular high-profile job which eventually lead her to the fame she has today

This story has lead her to being typecast in films such as Maid in Manhattan and The Wedding Planner as an independant woman who works hard to earn her keep.

The story we have contsructed for Mercado also casts Golnessa as an independant dominant woman who knows her own path and bulids her ways to fame and success as a dancer.

J Lo's background as a professional dancer is apparent in her music videos in which there usually is an edited music break for her to perform a dance routine.
For example:

MY LOVE DON'T COST A THING


The dance in this is a street style with aggressive sharp quick movements contrasting with her strongly feminine image.
She is also dressed in more male type clothing tracksuit bottoms and a vest top with slicked back hair.
In the dance she maintains the centre of attention placed in the middle of a v formation -all the other dancers behind her are men which shows her dominance over them

MARKETING: USER-GENERATED WEBSITES

YOU TUBE

YouTube is a popular video sharing website where users can upload, view, and share video clips. Videos can be rated, and the average rating and the number of times a video has been watched are both published.

The wide variety of site content includes movie and TV clips and music videos, as well as amateur content such as videoblogging and short original videos.

- The site is praised as one the most user friendly sites on the Internet.
-Unregistered users can watch most videos on the site while registered users have the ability to upload an unlimited number of videos.
- Related videos, determined by the title and tags, appear to the right of the video.
- In the second year, the site gave users the ability to post responses and subscribe to any registered user.

SOCIAL IMPACT OF YOUTUBE
Internet celebrities
YouTube's popularity has led to the creation of many YouTube Internet celebrities, popular individuals who have attracted significant publicity in their home countries from their videos.

Band and music promotion
YouTube has also become a means of promoting bands and their music. One such example is OK Go which got a huge radio hit and an MTV Video Music Awards performance out of the treadmill video for Here It Goes Again.



POSITIVES OF MARKETING ON YOUTUBE: -
Appeals to a wide audience as anyone can watch the videos
- Any type of software can be used to create a vlog -no need for high-tech expensive equipment, saving money on budget
- Has many uses and gives the audience an opportunity to feedback on the work by rating/reviewing/creating a video reply, they can also communicate with others by commenting on video clips
- Youtube acts as a search engine and archive for videos posted worldwide -anybody has access to the video
- Youtube is successful for its user-friendly approach and by the idea that it's audience play a key part in running and contributing to the site


MYSPACE :KATE NASH

MySpace is a popular social networking website in which audiences can create their own personal profile page offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos internationally.

MySpace profiles for musicians are different from normal profiles in that artists are allowed to upload MP3 songs. Unsigned musicians can use MySpace to post and sell music, which has proven popular among MySpace users. Kate Nash has used this feature to promote songs from her new album

Blurbs, blogs, multimedia: In the top left corner of the page is a box containing the artist name (Kate Nash), default picture (album artwork) and a brief summary of the genre (alternative, indie), where they are situated (United Kingdom, London), the number of profile views, the date last logged in and the tagline “it's all a bit homegrown”

Beneath this is a box containing a list of different ways to get in contact with the artist page and the option to add them as a friend, to a group, as a favorite or forward them to a friend.

The profile contains information about their official band website, names of band members, influences, record label, type of label and other current recommended bands.

Friend Space: contains a count of a user's friends, a "Top Friends" area, (this usually included other similar well established bands) and a link to view all of the user's friends.

Comments: Below the Friends Space is the "comments" section, wherein the user's friends may leave comments, photos or videos for all viewers to see.

Beneath this they also have a list of upcoming shows for the next few months

Bulletins: posts that are posted on to a "bulletin board" for everyone on a MySpace user's friends list to see.
The VICE myspace page has used this a service for delivering information on upcoming shows and events, updates to their site, competitions and new issues of the magazine.

Groups: allows a group of users to share a common page and message board.

Pictures: By clicking on their default picture you are able to see more pictures which they have uploaded to the page which include By enlarging the individual pictures you can see a list of comments left on it by previous visitors.

MARKETING BENEFITS
–you can choose what to put on your profile, who your friends are, how you design it and what you send out to other profiles
- Members can communicate with as many people as chosen
- It has become an increasingly influential part of contemporary popular culture
- users are able to present their thoughts and opinions to a worldwide audience without any restraints
- Enables anyone with the internet to sign up and find out more information about our artist- people worldwide to interact and communicate with each other instantly
- Myspace is currently one of the world’s most popular English language websites and has gained more popularity than similar websites to achieve nearly 80% of visits to online social networking websites -giving it a wide potential audience
- myspace’s homepage can be used to advertise the artists profile
- media such as video, pictures and music can all be shared over the internet on profile pages

MARKETING: WEBSITES

FAN SITES
Setting up our artist with a fansite would mean that we would already need a devoted fanbase interested in Golnessa, the film Mercado or Papi Cazo to create and maintain the website. Although this may not be possible in the early stages of artist or actresses career, as they may already have to build up recognition and popularity amongst a wide audience, as these sites are usually made for well established individuals or cult status films.

Fansites may offer specialized information on the subject (which our artist may not have enough of in early stages) including pictures taken from various sources, media downloads, links to other, similar fansites, and the chance to talk to other fans.

Although despite the new low status of our artist and actress, a fansite would be a good opportunity to create a niche online audience and encourage audience participation and feedback.

Example:SPICE GIRLS FAN SITE

SPICE GIRLS FANATIC is a fan site created by fans of the legendary 90’s girl band The Spice Girls.

HOMEPAGE: The homepage is in the style of a blog displaying the latest updates, site notices and gossip posted regularly by the author ‘Justin’. This also includes official site quick links, latest releases and schedules, the latest hottest headlines and exclusive music downloads.

OTHER SITE CONTENT:
Images - pictures gathered from different websites/ magazines/ articles /blogs -from old pictures of the band when they were still together to pictures from their solo careers

Music - fans can select any information of single, promo and album releases from the Spice Girls solo and group careers. Fans are able to preview the tracks, view the lyrics and are given extras such as the dates of release, music video screen shots and their UK chart positions.

On Screen - Fans can check out all the Spice Girls movie and television details including feature-length films, documentaries, instructional videos, sitcoms, soaps and reality TV.

Stage - World tours, nationwide tours, cancelled tours, and even Broadway shows fans can get the 411 on the Spice Girls performance history including individual members

Writing - A list of all magazines, books, tour books, autobiographies and more written by or about the Spice Girls

Downloads - Desktop Wallpapers Fonts Messenger & Blog Icons Music MP3s Printable Calendar

Internet - Featured affiliates –different fan sites which have contributed to the content and making of the Spice Girls Fanatic

Street team - Fans can promote their favourite Spice Girl through the internet by downloading micro icons or jumbo icons and displaying them on their online blogs or journals to all their friends

THE POSITIVES OF A FAN SITE
- Fan sites tend to be very user friendly as they are created by the fans and not professionals, encouraging audience participation
- They are usually easy to navigate- you don’t need to register/become a member to get full access to the site unlike official websites
- Most writing/blogs in conversational tone which can bring audience closer to the site and encourage feedback
- fan sites can usually display any opinions they have with the freedom to do so (democratisation)
- there is emphasis on the fact that the site has been set up by fans who are trying to interact with others through this particular interest -all through the perspective of a fan
- Narrowcasting – the website is creating a niche online community through their particular interest


OFFICAL WEBSITES

Example: THE OFFICIAL PINK WEBSITE

As this is an official site it is very professional looking, and which unlike fansites requires a sign in to experience the full advantages of the website - by doing this you sign yourself up as an official fan .

Advantages of being a member are recieving email updates, picture/video/wallpaper downloads and more

The features on the homepage are basically the same as a fansite including news, music, photos, video, events and bio -additions are the forum and store
All of these have a higher quality and provide exclusive information and sources so that material on the website is accurate and not out dated quickly.

Both of these websites would be useful to set up for our artist as they would create an online community of fans interested in finding out more about Golnessa, expanding her fanbase. This would create word of mouth marketing where fans can send on the link to friends.

MICHAEL GONDRY: PAINT EFFECT

This video conducted by Michel Gondry shows him creating a camera effect using a spinning wheel, pouring a variety of colours of paint on it and filming as it spins. By doing this a still flickering image of the paint as it is spreading is created.

This could be an interesting technique to use in our video as it is in the theme of the bright, bold colours and could be used to cross dissolve over shots which need brightening up or to make them more visually interesting.

We tried having a go at this as we knew it would visually compliment the video, but found that we did not have the equipment to create the spinning wheel, attaching the camera to a pole may be unstable and potentially cause damage and using paint could create a lot of mess.

Although this technique had been ruled out we chose to keep brainstorming ideas of special effects that we could create ourselves rather than using expensive technology such as....:

- blowing glitter -play back in slow motion (maybe better to use sequins so they would not stick to the camera, easy to clean away, easier to see whereas glitter could be mistaken for dust?)

- silly string? spray paint? party poppers?-again use slow motion effect, use in party scenes

MUSIC VIDEO DIRECTOR: SOPHIE MULLER

Sophie Muller was born in Marylebone, London, but spent her early years growing up on the Isle of Man. After leaving secondary education, she returned to London to attend Central Saint Martins College of Art and Design, gaining a Foundation Diploma in Art.

Following her graduation, Muller went to the Royal College of Art to study for her Masters in Film and Television, where she made "Interlude" and "In Excelsis Deo (In Adoration of God)." The latter won the J Walter Thompson Prize for creativity.


CAREER
Sophie's goal was to become a successful director in her own right, and her big break came through a chance meeting with John Stewart and Billy Poveda of Oil Factory, an established film production company.

She has directed over a hundred music videos and has been a longtime collaborator with acts like Sophie Ellis-Bextor, No Doubt, Garbage, Blur, Annie Lennox and Eurythmics.

When No Doubt won the award for Best Group Video for "Don't Speak" at the 1997 MTV Music Video Awards Gwen Stefani thanked her extensively by saying:

"She has a very pronounced style and taste that drew me in.
I think she has the gift of being able to bring out the artist's personality, emotion and style.
A woman in charge in the male-dominated world of filmmaking makes the whole experience that much more exciting.
She has a way of making every cut have a reason and meaning.
The videos have a life of their own and become better each time you watch them."


BJORK:VENUS AS A BOY



EURYTHMICS: SAVAGE (nominated for a Grammy)

MUSIC VIDEO ARTIST - PIPILOTTI RIST

PIPILOTTI RIST burst onto the international art scene with visually lush video works and multmedia installations that explore female sexuality and media culture, remixing fantasy and the everyday.

In the 1980's and 1990's Swiss born RIST made a series of tapes in which she SUBVERTED the form of music video to explore the female voice and body in pop cultural representations, merging rock music, electronic manipulation and performance.

---OFFICIAL WEBSITE---

WORKS
During her studies RIST started to make 'SUPER 8 FILMS'. Her works last generally only a couple of minutes, and altered in their colours, speed, and sound. Her works generally treat issues related to gender, sexuality, and the human body.

In contrast to those of many other conceptual artists, her colourful and musical works transmit a sense of happiness and simplicity. Rist's works was initially considered by feminist art critics. Nowadays, her works are owned by the most important art collections worldwide.

'I'M NOT THE GIRL WHO MISSES MUCH' 1986


- In this video Rist shows how she dances before a camera in a black dress with uncovered breast and red lips -this is meant to be seen as a parody of female hysteria in which the body is transformed into a grotesque dancing doll.
- The images are monochromatic and fuzzy -this makes the images almost flow and blur together.
- Rists sings "I'm not the girl who misses much." Her version of the first line of the song Happiness Is a Warm Gun by John Lennon - "She's not a girl who misses much". In the end, the image becomes blue and more and more fuzzy; the sound stops.
- She uses high+low speeds in the video to produce obscuring effects

TRANSPOSICION


FRAGMENTATION


AUJOURD'HUI


LULLABY


ALLE RECHTE BEI


- In most of her clips Rist precisely cuts to the start-stop rhythm of post punk music.
- Most of her pieces also reflect her on-going interest in exploring the defects and imperfections of the video-machine (-these ideas are also meant to echo psychological and personAl mistakes)
- They also involve the merging and overlapping of different images to give a dreamlike effect.

INTERTEXTUAL REFERENCES

While in the ideas process i though that i could get some inspiration through looking at various film clips which i could use as a theme or encorporate into one of my ideas.

THE KOROVA MILK BAR IN A CLOCKWORK ORANGE


SPELLBOUND - THE DREAM (DESIGNED BY SALVADOR DALI)


OPENING TO AMELIE

TRACK SELECTION PROCESS

SKA MUSIC
Ska is a music genre that originated in Jamaica in the late 1950s and was a precursor to rocksteady and reggae.
Ska combined elements of Caribbean mento and calypso with American jazz and rhythm and blues. It is characterized by a walking bass line, accented guitar, or piano rhythms on the offbeat, and in some cases, jazz-like horn riffs. In the 1960s, ska was the preferred music genre of rude boys and was also popular with British mods and skinheads.

REGGAE MUSIC
Reggae is based on a rhythm style characterized by regular chops on the off-beat, known as the skank.
The traditional ska beat was transformed by slowing down the tempo and in turn created reggae music.
Reggae song lyrics deal with many subjects, including faith, love, relationships, poverty, injustice and other broad social issues.

NEWER STYLES & SPIN OFFS
TOASTING (RAPPING)
The toasting style first used by 1960s Jamaican artists and is the act of talking or chatting over a rhythm or beat which can be improvised or prewritten. This was traditionally used in Jamaican music forms dancehall, reggae, ska, dub and lovers rock, but then this mix of talking and chanting eventually influenced the development of rapping in US HIPHOP/RAP MUSIC.

DANCEHALL -this genre developed around 1980 and is characterized by a deejay singing and rapping or toasting over raw and fast rhythms.

RAGGA/RAGGAMUFFIN -a subgenre of dancehall, in which the instrumentation primarily consists of electronic music and sampling.

REGGAETON -a form of dance music that first became popular with Latino youths in the early 1990s. It blends reggae and dancehall with Latin American genres such as bomba and plena, as well with hip hop.

REGGAE ROCK -a fusion genre that combines elements of reggae and rock music.


ALTHEA & DONNA - UPTOWN TOP RANKIN'


BACKGROUND INFO
- The young singers Althea Forrest and Donna Reid made a big surprise with their one-off hit, "Uptown Top Ranking".
- "Uptown Top Ranking" has been covered by Scout Niblett, who released it as a single in 2004. The song was also covered by Black Box Recorder and by Portishead

PROS:
- Suitable lyrics
- No existing video, not very well known song/artist 'one hit wonder' -audience will therefore have no previous image to associate with
- Generically identifiable as reggae music
- up beat happy tone -appeal to a wide range of people of different ages

CONS:
- Slightly repetitive rhythm/lyrics
- slow paced, relaxed -make hard to hook audience in through images?
- currently not a very popular genre

WE LIKE DANCING + DRESSING UP

THE BLOODHOUND GANG - DISCOVERY CHANNEL?


CHEMICAL BROTHERS - GALVANISE


FAT BOY SLIM - PRAISE YOU


These 3 videos are examples of performance based music video.
This are usually most popular as they do not have a complex narrative but have enough variety in their material that can be watched many times over.
Each video demonstrates choregraphed dance, theatrical make up and costume.

In the making of our video we will make sure that performance is one of the main elements as it has proven to be so successful previously.

ALBUM COVER ANALYSIS

THE CLASH (SELF TITLED) 1977

FRONT COVER :Image on front full length LS photograph of all band members
Debut album -introduces band members for first time
Confrontational , moody pose, blocking alleyway –directly addressing the camera, intimidating scary image
Dress code –leather jackets, scruffy suits, cigarette in hand, messy hair, GB flag, skinny jeans
Conform to punk rock image and attitude
Not professional picture: low quality, grainy, black and white, torn edges, placed at angle on cover

This scrappy, homemade, DIY effect gives it the image of an indie underground music label, presenting a band which is gritty and real rather than presenting a glossed over or ideal representation -which fots in with the look and attitude of the Punk movement in the late 1970's

BACK: The colour code on the back is the same as the front - black, white, green and fluro orange -creating continuity between the two covers, the text on the back and the sleeve is also the same

The background picture is of a still taken from the music video for their single 'White Riot' -which followed the riots at the Notting Hill Carnival in the late 1970's an influential issue at the time -this demonstrates how they would use their music to make their own political opinions, a strong feature in punk music

This background image of the policemen creates a visual divide. With the Clash on the front and the police on the back it is almost as if it is symbolising the punk movement versus the authority -linked to the sense of Anarchism surrounding the Punk movement.

The bits of spray paint present rebellion, anger and vandalism

Music Video Style

PRIMAL SCREAM

Some Velvet Morning




Higher Than The Sun




Come Together




Loaded



I love the psychedelic theme which runs throughout their videos using surreal bright saturated colours, slow dream-like pacing, cross dissolving and slow motion effects.

They also use effects such as:
putting negative effect on shots
layering images
repeating footage
playing the performance just behind the music or off the beat/lyrics out of sync

I would like to encorpoate this into the ideas for our music video -although this would be dependant on the genre of the track we choose as these effects are most suited to slow paced psychedelic rock songs.

Potential tracks which suit this style would be by artists such as Bjork, The Velvet Underground, Aphex Twin or Rufus Wainwright.

TRACK SELECTION

The Beatles - Strawberry Fields Forever



How does the track conform?
1. I think it provides a lot of potential to produce original and creative work
2. It has been promoted previously by a video but this is not very well known and was released a while back
3. The target audience is most likely to be popular with older people who were fans of the Beatles -this may be a problem as the song will always be associated with them rather then the band we will be creating
4. It is generically identifiable with the psychedelic music popular around the late 1960's