Setting up our artist with a fansite would mean that we would already need a devoted fanbase interested in Golnessa, the film Mercado or Papi Cazo to create and maintain the website. Although this may not be possible in the early stages of artist or actresses career, as they may already have to build up recognition and popularity amongst a wide audience, as these sites are usually made for well established individuals or cult status films.
Fansites may offer specialized information on the subject (which our artist may not have enough of in early stages) including pictures taken from various sources, media downloads, links to other, similar fansites, and the chance to talk to other fans.
Although despite the new low status of our artist and actress, a fansite would be a good opportunity to create a niche online audience and encourage audience participation and feedback.
Example:SPICE GIRLS FAN SITE
SPICE GIRLS FANATIC is a fan site created by fans of the legendary 90’s girl band The Spice Girls.
HOMEPAGE: The homepage is in the style of a blog displaying the latest updates, site notices and gossip posted regularly by the author ‘Justin’. This also includes official site quick links, latest releases and schedules, the latest hottest headlines and exclusive music downloads.
OTHER SITE CONTENT:
Images - pictures gathered from different websites/ magazines/ articles /blogs -from old pictures of the band when they were still together to pictures from their solo careers
Music - fans can select any information of single, promo and album releases from the Spice Girls solo and group careers. Fans are able to preview the tracks, view the lyrics and are given extras such as the dates of release, music video screen shots and their UK chart positions.
On Screen - Fans can check out all the Spice Girls movie and television details including feature-length films, documentaries, instructional videos, sitcoms, soaps and reality TV.
Stage - World tours, nationwide tours, cancelled tours, and even Broadway shows fans can get the 411 on the Spice Girls performance history including individual members
Writing - A list of all magazines, books, tour books, autobiographies and more written by or about the Spice Girls
Downloads - Desktop Wallpapers Fonts Messenger & Blog Icons Music MP3s Printable Calendar
Internet - Featured affiliates –different fan sites which have contributed to the content and making of the Spice Girls Fanatic
Street team - Fans can promote their favourite Spice Girl through the internet by downloading micro icons or jumbo icons and displaying them on their online blogs or journals to all their friends
THE POSITIVES OF A FAN SITE- Fan sites tend to be very user friendly as they are created by the fans and not professionals, encouraging audience participation
- They are usually easy to navigate- you don’t need to register/become a member to get full access to the site unlike official websites
- Most writing/blogs in conversational tone which can bring audience closer to the site and encourage feedback
- fan sites can usually display any opinions they have with the freedom to do so (democratisation)
- there is emphasis on the fact that the site has been set up by fans who are trying to interact with others through this particular interest -all through the perspective of a fan
- Narrowcasting – the website is creating a niche online community through their particular interest
OFFICAL WEBSITES
Example: THE OFFICIAL PINK WEBSITE
As this is an official site it is very professional looking, and which unlike fansites requires a sign in to experience the full advantages of the website - by doing this you sign yourself up as an official fan .
Advantages of being a member are recieving email updates, picture/video/wallpaper downloads and more
The features on the homepage are basically the same as a fansite including news, music, photos, video, events and bio -additions are the forum and store
All of these have a higher quality and provide exclusive information and sources so that material on the website is accurate and not out dated quickly.
Both of these websites would be useful to set up for our artist as they would create an online community of fans interested in finding out more about Golnessa, expanding her fanbase. This would create word of mouth marketing where fans can send on the link to friends.
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