YOU TUBE
YouTube is a popular video sharing website where users can upload, view, and share video clips. Videos can be rated, and the average rating and the number of times a video has been watched are both published.
The wide variety of site content includes movie and TV clips and music videos, as well as amateur content such as videoblogging and short original videos.
- The site is praised as one the most user friendly sites on the Internet.
-Unregistered users can watch most videos on the site while registered users have the ability to upload an unlimited number of videos.
- Related videos, determined by the title and tags, appear to the right of the video.
- In the second year, the site gave users the ability to post responses and subscribe to any registered user.
SOCIAL IMPACT OF YOUTUBE
Internet celebrities
YouTube's popularity has led to the creation of many YouTube Internet celebrities, popular individuals who have attracted significant publicity in their home countries from their videos.
Band and music promotion
YouTube has also become a means of promoting bands and their music. One such example is OK Go which got a huge radio hit and an MTV Video Music Awards performance out of the treadmill video for Here It Goes Again.
POSITIVES OF MARKETING ON YOUTUBE: -
Appeals to a wide audience as anyone can watch the videos
- Any type of software can be used to create a vlog -no need for high-tech expensive equipment, saving money on budget
- Has many uses and gives the audience an opportunity to feedback on the work by rating/reviewing/creating a video reply, they can also communicate with others by commenting on video clips
- Youtube acts as a search engine and archive for videos posted worldwide -anybody has access to the video
- Youtube is successful for its user-friendly approach and by the idea that it's audience play a key part in running and contributing to the site
MYSPACE :KATE NASH
MySpace is a popular social networking website in which audiences can create their own personal profile page offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos internationally.
MySpace profiles for musicians are different from normal profiles in that artists are allowed to upload MP3 songs. Unsigned musicians can use MySpace to post and sell music, which has proven popular among MySpace users. Kate Nash has used this feature to promote songs from her new album
Blurbs, blogs, multimedia: In the top left corner of the page is a box containing the artist name (Kate Nash), default picture (album artwork) and a brief summary of the genre (alternative, indie), where they are situated (United Kingdom, London), the number of profile views, the date last logged in and the tagline “it's all a bit homegrown”
Beneath this is a box containing a list of different ways to get in contact with the artist page and the option to add them as a friend, to a group, as a favorite or forward them to a friend.
The profile contains information about their official band website, names of band members, influences, record label, type of label and other current recommended bands.
Friend Space: contains a count of a user's friends, a "Top Friends" area, (this usually included other similar well established bands) and a link to view all of the user's friends.
Comments: Below the Friends Space is the "comments" section, wherein the user's friends may leave comments, photos or videos for all viewers to see.
Beneath this they also have a list of upcoming shows for the next few months
Bulletins: posts that are posted on to a "bulletin board" for everyone on a MySpace user's friends list to see.
The VICE myspace page has used this a service for delivering information on upcoming shows and events, updates to their site, competitions and new issues of the magazine.
Groups: allows a group of users to share a common page and message board.
Pictures: By clicking on their default picture you are able to see more pictures which they have uploaded to the page which include By enlarging the individual pictures you can see a list of comments left on it by previous visitors.
MARKETING BENEFITS
–you can choose what to put on your profile, who your friends are, how you design it and what you send out to other profiles
- Members can communicate with as many people as chosen
- It has become an increasingly influential part of contemporary popular culture
- users are able to present their thoughts and opinions to a worldwide audience without any restraints
- Enables anyone with the internet to sign up and find out more information about our artist- people worldwide to interact and communicate with each other instantly
- Myspace is currently one of the world’s most popular English language websites and has gained more popularity than similar websites to achieve nearly 80% of visits to online social networking websites -giving it a wide potential audience
- myspace’s homepage can be used to advertise the artists profile
- media such as video, pictures and music can all be shared over the internet on profile pages
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1 comment:
Thanks to You Tube video on the internet has taken off like a rocket
It has not only spawned copycats like Reveer and Yahoo videos but also spurred a lot of businesses to think in terms of video on their websites as a marketing tool
Here's some examples of how businesses are using video on the internet
www.tvwebpro.com
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