MARKETING: WEBSITES

FAN SITES
Setting up our artist with a fansite would mean that we would already need a devoted fanbase interested in Golnessa, the film Mercado or Papi Cazo to create and maintain the website. Although this may not be possible in the early stages of artist or actresses career, as they may already have to build up recognition and popularity amongst a wide audience, as these sites are usually made for well established individuals or cult status films.

Fansites may offer specialized information on the subject (which our artist may not have enough of in early stages) including pictures taken from various sources, media downloads, links to other, similar fansites, and the chance to talk to other fans.

Although despite the new low status of our artist and actress, a fansite would be a good opportunity to create a niche online audience and encourage audience participation and feedback.

Example:SPICE GIRLS FAN SITE

SPICE GIRLS FANATIC is a fan site created by fans of the legendary 90’s girl band The Spice Girls.

HOMEPAGE: The homepage is in the style of a blog displaying the latest updates, site notices and gossip posted regularly by the author ‘Justin’. This also includes official site quick links, latest releases and schedules, the latest hottest headlines and exclusive music downloads.

OTHER SITE CONTENT:
Images - pictures gathered from different websites/ magazines/ articles /blogs -from old pictures of the band when they were still together to pictures from their solo careers

Music - fans can select any information of single, promo and album releases from the Spice Girls solo and group careers. Fans are able to preview the tracks, view the lyrics and are given extras such as the dates of release, music video screen shots and their UK chart positions.

On Screen - Fans can check out all the Spice Girls movie and television details including feature-length films, documentaries, instructional videos, sitcoms, soaps and reality TV.

Stage - World tours, nationwide tours, cancelled tours, and even Broadway shows fans can get the 411 on the Spice Girls performance history including individual members

Writing - A list of all magazines, books, tour books, autobiographies and more written by or about the Spice Girls

Downloads - Desktop Wallpapers Fonts Messenger & Blog Icons Music MP3s Printable Calendar

Internet - Featured affiliates –different fan sites which have contributed to the content and making of the Spice Girls Fanatic

Street team - Fans can promote their favourite Spice Girl through the internet by downloading micro icons or jumbo icons and displaying them on their online blogs or journals to all their friends

THE POSITIVES OF A FAN SITE
- Fan sites tend to be very user friendly as they are created by the fans and not professionals, encouraging audience participation
- They are usually easy to navigate- you don’t need to register/become a member to get full access to the site unlike official websites
- Most writing/blogs in conversational tone which can bring audience closer to the site and encourage feedback
- fan sites can usually display any opinions they have with the freedom to do so (democratisation)
- there is emphasis on the fact that the site has been set up by fans who are trying to interact with others through this particular interest -all through the perspective of a fan
- Narrowcasting – the website is creating a niche online community through their particular interest


OFFICAL WEBSITES

Example: THE OFFICIAL PINK WEBSITE

As this is an official site it is very professional looking, and which unlike fansites requires a sign in to experience the full advantages of the website - by doing this you sign yourself up as an official fan .

Advantages of being a member are recieving email updates, picture/video/wallpaper downloads and more

The features on the homepage are basically the same as a fansite including news, music, photos, video, events and bio -additions are the forum and store
All of these have a higher quality and provide exclusive information and sources so that material on the website is accurate and not out dated quickly.

Both of these websites would be useful to set up for our artist as they would create an online community of fans interested in finding out more about Golnessa, expanding her fanbase. This would create word of mouth marketing where fans can send on the link to friends.

MICHAEL GONDRY: PAINT EFFECT

This video conducted by Michel Gondry shows him creating a camera effect using a spinning wheel, pouring a variety of colours of paint on it and filming as it spins. By doing this a still flickering image of the paint as it is spreading is created.

This could be an interesting technique to use in our video as it is in the theme of the bright, bold colours and could be used to cross dissolve over shots which need brightening up or to make them more visually interesting.

We tried having a go at this as we knew it would visually compliment the video, but found that we did not have the equipment to create the spinning wheel, attaching the camera to a pole may be unstable and potentially cause damage and using paint could create a lot of mess.

Although this technique had been ruled out we chose to keep brainstorming ideas of special effects that we could create ourselves rather than using expensive technology such as....:

- blowing glitter -play back in slow motion (maybe better to use sequins so they would not stick to the camera, easy to clean away, easier to see whereas glitter could be mistaken for dust?)

- silly string? spray paint? party poppers?-again use slow motion effect, use in party scenes

MUSIC VIDEO DIRECTOR: SOPHIE MULLER

Sophie Muller was born in Marylebone, London, but spent her early years growing up on the Isle of Man. After leaving secondary education, she returned to London to attend Central Saint Martins College of Art and Design, gaining a Foundation Diploma in Art.

Following her graduation, Muller went to the Royal College of Art to study for her Masters in Film and Television, where she made "Interlude" and "In Excelsis Deo (In Adoration of God)." The latter won the J Walter Thompson Prize for creativity.


CAREER
Sophie's goal was to become a successful director in her own right, and her big break came through a chance meeting with John Stewart and Billy Poveda of Oil Factory, an established film production company.

She has directed over a hundred music videos and has been a longtime collaborator with acts like Sophie Ellis-Bextor, No Doubt, Garbage, Blur, Annie Lennox and Eurythmics.

When No Doubt won the award for Best Group Video for "Don't Speak" at the 1997 MTV Music Video Awards Gwen Stefani thanked her extensively by saying:

"She has a very pronounced style and taste that drew me in.
I think she has the gift of being able to bring out the artist's personality, emotion and style.
A woman in charge in the male-dominated world of filmmaking makes the whole experience that much more exciting.
She has a way of making every cut have a reason and meaning.
The videos have a life of their own and become better each time you watch them."


BJORK:VENUS AS A BOY



EURYTHMICS: SAVAGE (nominated for a Grammy)

MUSIC VIDEO ARTIST - PIPILOTTI RIST

PIPILOTTI RIST burst onto the international art scene with visually lush video works and multmedia installations that explore female sexuality and media culture, remixing fantasy and the everyday.

In the 1980's and 1990's Swiss born RIST made a series of tapes in which she SUBVERTED the form of music video to explore the female voice and body in pop cultural representations, merging rock music, electronic manipulation and performance.

---OFFICIAL WEBSITE---

WORKS
During her studies RIST started to make 'SUPER 8 FILMS'. Her works last generally only a couple of minutes, and altered in their colours, speed, and sound. Her works generally treat issues related to gender, sexuality, and the human body.

In contrast to those of many other conceptual artists, her colourful and musical works transmit a sense of happiness and simplicity. Rist's works was initially considered by feminist art critics. Nowadays, her works are owned by the most important art collections worldwide.

'I'M NOT THE GIRL WHO MISSES MUCH' 1986


- In this video Rist shows how she dances before a camera in a black dress with uncovered breast and red lips -this is meant to be seen as a parody of female hysteria in which the body is transformed into a grotesque dancing doll.
- The images are monochromatic and fuzzy -this makes the images almost flow and blur together.
- Rists sings "I'm not the girl who misses much." Her version of the first line of the song Happiness Is a Warm Gun by John Lennon - "She's not a girl who misses much". In the end, the image becomes blue and more and more fuzzy; the sound stops.
- She uses high+low speeds in the video to produce obscuring effects

TRANSPOSICION


FRAGMENTATION


AUJOURD'HUI


LULLABY


ALLE RECHTE BEI


- In most of her clips Rist precisely cuts to the start-stop rhythm of post punk music.
- Most of her pieces also reflect her on-going interest in exploring the defects and imperfections of the video-machine (-these ideas are also meant to echo psychological and personAl mistakes)
- They also involve the merging and overlapping of different images to give a dreamlike effect.

INTERTEXTUAL REFERENCES

While in the ideas process i though that i could get some inspiration through looking at various film clips which i could use as a theme or encorporate into one of my ideas.

THE KOROVA MILK BAR IN A CLOCKWORK ORANGE


SPELLBOUND - THE DREAM (DESIGNED BY SALVADOR DALI)


OPENING TO AMELIE

TRACK SELECTION PROCESS

SKA MUSIC
Ska is a music genre that originated in Jamaica in the late 1950s and was a precursor to rocksteady and reggae.
Ska combined elements of Caribbean mento and calypso with American jazz and rhythm and blues. It is characterized by a walking bass line, accented guitar, or piano rhythms on the offbeat, and in some cases, jazz-like horn riffs. In the 1960s, ska was the preferred music genre of rude boys and was also popular with British mods and skinheads.

REGGAE MUSIC
Reggae is based on a rhythm style characterized by regular chops on the off-beat, known as the skank.
The traditional ska beat was transformed by slowing down the tempo and in turn created reggae music.
Reggae song lyrics deal with many subjects, including faith, love, relationships, poverty, injustice and other broad social issues.

NEWER STYLES & SPIN OFFS
TOASTING (RAPPING)
The toasting style first used by 1960s Jamaican artists and is the act of talking or chatting over a rhythm or beat which can be improvised or prewritten. This was traditionally used in Jamaican music forms dancehall, reggae, ska, dub and lovers rock, but then this mix of talking and chanting eventually influenced the development of rapping in US HIPHOP/RAP MUSIC.

DANCEHALL -this genre developed around 1980 and is characterized by a deejay singing and rapping or toasting over raw and fast rhythms.

RAGGA/RAGGAMUFFIN -a subgenre of dancehall, in which the instrumentation primarily consists of electronic music and sampling.

REGGAETON -a form of dance music that first became popular with Latino youths in the early 1990s. It blends reggae and dancehall with Latin American genres such as bomba and plena, as well with hip hop.

REGGAE ROCK -a fusion genre that combines elements of reggae and rock music.


ALTHEA & DONNA - UPTOWN TOP RANKIN'


BACKGROUND INFO
- The young singers Althea Forrest and Donna Reid made a big surprise with their one-off hit, "Uptown Top Ranking".
- "Uptown Top Ranking" has been covered by Scout Niblett, who released it as a single in 2004. The song was also covered by Black Box Recorder and by Portishead

PROS:
- Suitable lyrics
- No existing video, not very well known song/artist 'one hit wonder' -audience will therefore have no previous image to associate with
- Generically identifiable as reggae music
- up beat happy tone -appeal to a wide range of people of different ages

CONS:
- Slightly repetitive rhythm/lyrics
- slow paced, relaxed -make hard to hook audience in through images?
- currently not a very popular genre

WE LIKE DANCING + DRESSING UP

THE BLOODHOUND GANG - DISCOVERY CHANNEL?


CHEMICAL BROTHERS - GALVANISE


FAT BOY SLIM - PRAISE YOU


These 3 videos are examples of performance based music video.
This are usually most popular as they do not have a complex narrative but have enough variety in their material that can be watched many times over.
Each video demonstrates choregraphed dance, theatrical make up and costume.

In the making of our video we will make sure that performance is one of the main elements as it has proven to be so successful previously.